admin / 06-26-2020
What’s hot in SEO in 2020, is a question that SEOs search the most nowadays. The primary reason being the ever-changing search engine marketing landscape. Google rolls out hundreds of core algorithm updates each year and with every update, it’s making search experiences more relevant for the users. However, as SEO professionals, we keep circling back to the question, “How is SEO changing in 2020?”
Let’s discuss the most significant SEO trends that we are seeing in 2020.
Unlike the daily updates that Google rolls out, this update has vast implications on search engine rankings.
It focuses more on making users’ journeys easier by showing them better results for their queries. Sites that didn’t have a clear focus tried to provide a lot of information on the target page, and sent unclear signals to the search engines are losing big time.
On the other hand, websites with high domain authority, strong backlink profiles, and relevant content are the winners here.
If your website has been affected by “Pandemic Update” or “Force Update,” SEO experts can come up with counter strategies to help you cope with the consequences.
The search engine always focuses on the quality of the content.
“Content still rules in 2020, but with a slight change.” Google wants content that solves the users’ queries to the T. Be it in the form of videos, podcasts, infographics, or blog form, as long as the content adds value to the users’ life, it wins.
Moreover, content that followed the E-A-T principle is rewarded.
Expertise – pages that have high-quality, relevant content.
Authority – sites with high authority on a particular subject.
Trustworthiness – sites that are trusted by other high-DA sites.
The key to quality content is by providing good overall user experience. This means the site should be well-optimized, shouldn’t annoy the users with popups, and is easy to navigate.
Voice search queries are rising exponentially. As a result, more and more businesses are optimizing for voice-based search.
In fact, various studies reveal that by the end of this year, voice searches will constitute more than 50 percent of all searches. So, if you want to stand ahead of the competition, adapting to voice-based technology is crucial.
Websites can be optimized for voice search:
– Usage of conversational, long-tail keywords.
– Creating FAQ pages.
– Focusing on Local SEO.
– Investing in web development.
When it comes to voice search, page speed matters a lot. If your page is taking more than 5-6 seconds to load, your bounce rate will be high, no matter how good your content is.
Video pages are 53 times more likely to show on the first page of SERP than a webpage with plain text.
With the world hit by a global pandemic, more and more people are choosing to stay home. Result? They are watching videos rather than reading to gain new information. That doesn’t come as a shock. Videos are more engaging, interactive, and convenient to watch.
Video marketing has the power to drive traffic, boost conversions, and increase sales. But adding a random video won’t do the job. The video has to be thoughtful, informative, and relevant to the target audience.
So if video marketing is not your main focus in 2020, you are making a serious mistake.
The engagement metrics measure the effectiveness of a website. That’s how the search engines evaluate the content quality and rank it accordingly.
The website’s bounce rate, dwell time, return visits, social shares, social mentions, click to call requests, play an important role in the search engine rankings. These metrics have seen a boost due to influencer marketing.
Whether it’s backlinking or promoting products/ services, Influencers are helping businesses drive enormous traffic to their website. And why not? Online shoppers, visitors are looking for authentic reviews and sources of information they can trust. They want to engage with an authority figure.
In 2020, backlinks from a trusted influencer with a strong digital presence are gold.
From users-generated product review videos to Q&A sessions and advertisements for the offerings, influencer collaboration is diversifying.
The importance of local search is growing continually, which means that local businesses have to put up a good fight to rank higher. No matter how long you have been in the industry, you will only win if you are loved and highly-rated by the local people.
If you don’t do Local SEO the right way, it will be a matter of time before you lose the reputation you have been trying to build.
In a nutshell, entity engagement and entity popularity are key to local SEO. Entity popularity is determined by the number of social mentions. Whereas entity engagement is measured by E-A-T signals – the number of positive reviews, positive recommendations from trusted sites, and users searching for your contact information.
So to optimize for Greenville SEO, keep your business information (name, phone number, and address) on Google accurate & up-to-date, generate positive reviews, and backlinks organically.
Data doesn’t lie. Every part of every business relies on data to function.
That said, an in-depth analysis of qualitative and quantitative data is critical to a successful SEO strategy. Using the right tools to track user behavior, current conversion rates, retargeting visitors has become essential to businesses who want to upgrade their rankings.
Brands are structuring and studying data to identify common issues the users face, improve UX, UI, and offer a smooth buying experience. They are leveraging data to make smart business decisions, enhance analytics, and help search engines understand their content’s relevance.
Data is of prime importance in 2020, and for years to come. Even the governments of all nations are using data analytics to make smart decisions and fight COVID-19. In fact, they are continually trying to gather more data to improve their decision-making process.
Structured data is your marketing data layer. It can help you:
– Visualize which combinations can change your marketing game.
– Target marketing campaigns to the users’ needs.
– Identify buyers’ pain points and curate relevant solutions.
– Verify engagement metrics and improve user engagement.
– Identify sources that drive maximum traffic and unusual traffic.
SEO in 2020 is posing new challenges for marketers all over the globe. This is the year of stiff competition; only those who quickly adapt to changing scenarios will survive.
If you haven’t already revised your strategy according to SEO trends in 2020, do it now, before it’s too late.
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